Well a new year brings new resolutions. That one time a year where we get on our soap box and say “I will exercise more,” “I will eat better,” or “I won’t engage in road rage behavior on I-590.” Whatever it is, let’s not forget the New Year is a good time to reacquaint ourselves with our brands we have been entrusted with. To maybe look upon the media plan with fresh eyes, or reconsider the concepts behind your next campaign. Are they solid, or are they overweight and in need of a diet?

So what’s your New Year’s Resolution for your brand?